Meet Boosh: A Rapidly Growing Plant-Based Non-GMO, Gluten Free Heat n’ Eat Comfort Food
Currently Selling in over 400 Stores Throughout Canada
In only a brief time span of 18 months, the company has been able to:
Establish distribution to over 400+ notable retailers (over 250 onboards in since January 2021)
Introduce award-winning products
Place 6 nutritionally balanced frozen plant-based meals already on the shelves
Introduced 3 tasty, plant-based heat n’ eat refrigerated meals in August 2021
Boosh Food’s Goal: Becoming a Household Favorite Brand Throughout North America!
Boosh: Good for you and good for planet earth!
Newly trading Boosh (CSE:VEGI) (OTCQB:VGGIF) is bringing “comfort eating” to the plant-based revolution and their products are already being sold at hundreds of stores throughout Canada!
Boosh Plant-Based Brands Inc., through its wholly owned subsidiary, Boosh Food (www.booshfood.com), is the gateway to experiencing high quality, non-GMO, gluten free, 100% plant-based nutritional comfort foods for the whole family. The company currently offers six frozen and three refrigerated meals which are sold throughout Canada.
The plant-based food industry is not just growing vegetables, but the audience is growing as well, and rising player Boosh (CSE:VEGI) (OTCQB:VGGIF) could quickly stand out in this new landscape of eating!
Reasons to Have Boosh (CSE:VEGI) (OTCQB:VGGIF) On Your Radar:
- The plant-based food industry is gaining heat. UBS projects the plant-based foods industry to skyrocket from $5 billion to $85 billion in less than 10 years!
- Canada isn’t just any plant-based market either. Many Canadians indicate that they plan to move to a plant-based diet, and retail sales have already reflected this trend. According to Statista, Retail sales of meat substitutes in Canada could reach $226.7 million by 2022!
- Canada is also a global leader in plant protein, investing $950 million in its Super Cluster Initiative, an intense business activity made up of companies, academic institutions and non-profit organizations that boost innovation and growth in a particular industry, with Protein Industries Canada being one of five sector recipients.
- The company offers award winning products that are 100% plant-based, non-GMO and gluten-Free. The company has 6 different delicious tasting frozen entrees and 3 excellent heat n’ eat refrigerated meals to try!
- Boosh (CSE:VEGI) (OTCQB:VGGIF) has expanded their national product distribution to 400+ established grocery retailers in less than 18 months. Some of the notable retailers are Safeway, Metro, IGA, Choices and more. Even all Whole Foods in Canada are carrying the company’s products!
- Company has signed a broker agreement with Thrive, a US natural food broker to commence selling all of Boosh’s products in the US by late fall 2021.
- Company has signed an agreement with Vejii Holdings Ltd. (ShopVejii.com) to commence home delivery services throughout Canada and the US in late fall 2021! Vejii will fulfill Boosh’s e-commerce and third-party orders through their strategically located fulfillment centers throughout North America.
- The company has an alliance with well-known meat alternative giant Beyond Meat™ and a distribution deal with UNIFI, one of the world’s largest natural food distributors!
- Seasoned CEO, Jim Pakulis, is leading the company, who has significant market experience. He is joined by an award-winning president, Connie Marples, who also founded the company. Recently customer-focused natural food veteran with over 20 years in the food sector, Ali Samei joined the team!
“At this early stage I’d stack Boosh up against some of the largest nationally recognized brands I’ve consulted for when they first started. That’s how confident I am of Boosh and the Company’s future.” — Ali Samei
Newly Traded Boosh Plant-Based Brands Inc. (CSE:VEGI) (OTCQB:VGGIF) Looks Like the Future of a Rapidly Growing Plant-Based Food Industry!
Many scientists today have begun referring to climate change as a climate emergency.
As country after country pledges to reduce emissions consumers are forced to question their own decisions and figure out ways to help.
More consumers are learning that by eating less meat, it can be their way of reducing their carbon footprint and helping the environment. As an example, producing a pound of animal protein uses approximately 100 times the amount of water it takes to produce a pound of grain protein. Producing a gallon of milk requires 1,000 gallons of water!
Our climate is in danger but thankfully more people are opting to choose a plant-based diet, which is said to play a huge role in limiting the effects from climate change.
Being vegan or vegetarian was once considered a “fad diet” but has now grown into a lifestyle. Consumers from all over the world are changing the way they eat and drink. More people are making the decision to eliminate or cut down on meat/ dairy products and choosing to eat a more plant-based diet.
There is a higher demand for plant-based foods and the market is listening!
Nearly one fourth of American consumers (23 percent) have consumed plant-based meat products, according to a new report published by market research firm Packaged Facts.
Health Focus International has also reported that a staggering 17% of U.S. consumers ages 15 to 70 now eat a predominantly plant-based diet, also referred to as “flexitarians”.
According to the Good Food Institute, the plant-based food market could see a CAGR of 27% over the next 5 years. They also claim that 57% of North American households have purchased plant-based foods, and 78% of households repeat order.
According to Our World in Data, the average footprint of beef, excluding methane, is about 36 kilograms of CO2eq per kilogram.
This is between approximately 10 to 100 times the footprint of most plant-based foods!
It’s no surprise that the plant-based revolution is in full gear and Beyond Meat™ went from around $20 to over $200!
Data like this also puts Canadian small-cap company Boosh (CSE:VEGI) (OTCQB:VGGIF) in a position to potentially thrive and makes this one of the most exciting ground-floor situations to keep an eye on!
Next to helping the planet, nutrition and health are also reasons why UBS projects the plant-based foods sector to skyrocket from $5 billion to $85 billion in less than 10 years, or why Bloomberg News has said that plant-based meat could make up a quarter of the $1.8 trillion meat market by 2040!
The plant-based food market may be a little congested, so how can Boosh (CSE:VEGI) (OTCQB:VGGIF) stand out against its competitors?
- 100% plant-based, non-GMO, and gluten free
- Beyond Meat® alliance, included in 2 of their entrees
- Award Winning Products
- Heat n’ Eat comfort food for the whole family
- In over 3 stores including Whole Foods
- Currently offering 6 delicious frozen meals
- 3 new refrigerated items introduced to groceries in August 2021
- Nearly 28% inside ownership
- Only 17 million shares outstanding
- Over 1,100 investors participated in IPO
- Background successes, awards and accolades
- First products on shelves in 2018 throughout Metro Vancouver
- Available in 400+ Canadian grocery stores
- Received Local Innovation Award, 2019, Sobeys
- Finalist Product of The Year Award, 2020, BC Food & Beverage
- Rising Star Award, 2020, BC Food & Beverage
- Competitive Advantage 100% Plant-Based, and Gluten Free in All Its Entrees!
- Completed its studio kitchen located in Vancouver that will have interviews and guest appearances from local chefs, vegan athletes, and other trailblazers in the plant-based world!
“It’s comfort food you feel good about.”
This company prides itself on creating deliciously tasting meals that offer all the health benefits of a well nutritionally balanced plant-based meal. No need to spend hours in the kitchen, these meals are fast and convenient.
“To stay true to our healthy mantra, the first three ingredients are nutritional yeast, pea protein and tapioca compared to many of our competitors in which their first three ingredients are sugar, oil and salt. With Boosh, you feel like you are eating something to curb that “fast food” craving yet it’s actually very healthy and leaves you feeling energetic and satisfied.”
— Connie Marples, founder, and president of Boosh
Boosh Completes Studio Kitchen; Begins Filming Episodes
In January 2021, the company leased an 8,500 sq ft multi-purpose facility in greater Vancouver. The Company has been building out various aspects of the facility which include corporate offices, dry storage, freezer and refrigerated areas, and its studio which includes its filming kitchen and formal interview areas.
The studio will have interviews and guest appearances from local chefs, vegan athletes, and other trailblazers in the plant-based world. The completed videos and interviews will allow us to grow our online following and share our knowledge of adopting a plant-based lifestyle with individuals that may wish to learn more about alternative, plant-based eating styles.
Regular programming will include Cooking with Boosh. This extended series will show how to use our products to create other healthy, nutritionally based meals.
In addition, Boosh will be presenting “Veggie Hacks” which will be 15 to 30 second spots with unique, quality oriented, delicious plant-based recipes. Items in planning stages include fiery Szechwan green beans, ginger agave glazed carrots, garlic cashew cream alfredo and smokey stuffed portobellos.
In addition, in-house nutritionist Haley Bellet will be presented, “Mind-Full of Health with Haley”. Haley has a passion for food and promoting a healthy living lifestyle. She will be sharing her tips and advice for leading a productive, healthy, and balanced focused life.
Boosh will also utilize the studio for educational purposes about living a plant-based life and is currently scheduling interviews with successful vegan athletes, industry experts and other plant-based food producers. What a way to gain notoriety and gain heat on its competitors!
National and Global Expansion
Canada is not the only market creating a dent in the plant-based industry. The company has seen outstanding growth in distribution retailers as 225 out of the 400 plus retailers were added since the beginning of 2021. This is largely due to their partnership with BrandSeed Marketing Inc, as their Canadian broker. It doesn’t stop there. With plans to expand to the United States, Boosh (CSE:VEGI) (OTCQB:VGGIF) has retained the services of the award-winning, nationally recognized, premier food broker, Thrive Natural Sales (Thrive) as their United States representative. This allows Boosh the opportunity to reach an additional 40,000 grocery stores.
Commences Expansion into The United States
Boosh has retained the services of an award winning, nationally recognized premier food broker, Thrive Natural Sales (“Thrive”) as its US representative. In addition to providing food brokerage services, Thrive also provides an outsourced solution to national sales and supply chain management.
“Our Canadian food broker, Brandseed Marketing Inc., has done an outstanding job in Canada. In fact, approximately 225 of the 375 stores came online within the past six months, so our momentum is definitely building. Consequently, we believe our foundation is strong enough for us to begin exporting into the US, and then either buy or build our own manufacturing facility. Brandseed has a long-standing relationship with Thrive Natural Sales so we believe the synergy will help expedite our growth in the US, and the opportunity to introduce Boosh to as many of the 40,000 US grocery stores as possible,” said Connie Marples, founder and president of Boosh Food.
Home Delivery Through ShopVejii.com in Canada and the U.S.
Boosh has signed an agreement with Vejii Holdings Ltd. (ShopVejii.com) to commence home delivery services throughout Canada and the US in September 2021. Vejii will fulfill Boosh’s e-commerce and third-party orders through their strategically located fulfillment centers throughout North America.
“We’re extremely pleased to begin offering home delivery of Boosh products in Canada and the US through ShopVejii.com, and to expand our reach and customer base throughout North America. We believe home delivery is going to perfectly complement our recently hired US food broker, Thrive, in our quest to create an expansive footprint throughout America.”
— Connie Marples, Founder and President
Official Launch Date for Brand New Refrigerated Entrees
The company expanded into the refrigerated section and began production in August.
The new Chill line consists of three Heat’n Eat dishes: Chili, Mushroom Good Gravy and Sloppy Joe. The products will be distributed in Canada by UNFI, one of the largest natural food distributors in North America!
The Acquisition of Salt Springs Harvest Ltd.
On July 12th, 2021, Boosh entered into an Asset Purchase Agreement with Saltspring Harvest Ltd. pursuant to which Boosh will acquire the assets comprising Saltspring Harvest’s business.
Founded in 2016 by Chef Zoe Currelly, Saltspring Harvest was formed to provide plant-based, protein rich alternatives to meat and dairy focused pâtés and spreads.
Saltspring Harvest specializes in producing a line of Végé-pâté, as well as seed based spreadable dips. The vegan Végé-pâté and spreadable dips use organic sunflower seeds, vegetables, and other whole-foods ingredients. The products have a high content of plant-based protein and are free from gluten, eggs, dairy, and nuts.
Boosh Has Acquired the Assets Comprising Saltspring Harvest’s Business!
“We’re delighted to welcome Chef Zoe and her team at Salt Spring Harvest’s into the Boosh family. At Boosh we strive every day to offer our customers high quality, delicious, plant-based heat-n-eat entrees. Now with the purchase of the Saltsprings Harvest assets, we’re able to expand our offerings to include high quality appetizers and snack foods with this line of végé-pâté and vegan and seed based spreadable dips.”
— Connie Marples, Founder of Boosh
Cutting Edge Facility
- Location: Greater Vancouver, BC
- 8,500 square feet
- Commercial-grade test kitchen for new products
- Multi-use facility
- Warehouse space
- Office Space
- Professional studio filming cooking segments with guest chefs
Further Growth Through Acquisitions
In February 2021, this leading-edge plant-based company acquired plant-based shelf stable vegan cheese assets from a Canadian limited partnership called Vegan Canteen.
Under this Agreement, Boosh acquired specific recipes and formulas to develop a shelf stable ‘Vegan Cheez’ sauce. They are doing what their competitors aren’t.
The Vegan Canteen division has also developed a vegan, gluten-free pepperoni! This plant-based pepperoni has stood against the test. Many meat eaters believed that this was the real deal.
Why is this acquisition beneficial?
The founder of Vegan Canteen brings to the Boosh (CSE:VEGI) (OTCQB:VGGIF) team a unique and exciting set of cooking skills which complement founder Connie, in exploring a variety of plant-based meat substitutes.
On announcement that it has completed its acquisition of Pulse Kitchen Specialty Foods Ltd.
Pulse Kitchen produces high quality 100% plant-based, gluten free cheese, made from nuts, seeds, pulses and other fine ingredients. Cheese flavors include Sharp Cashew Cheddar, Almond Chevre, Dill Havarti, Almond Swiss, Vegan Pepper Jack, Cashew Kind of Blue and Smoky Cashew Cheddar as well as a Feta style cheese ready to bring to market. Products are sold in approximately 250 grocery stores in Canada including Whole Foods, Healthy Planet, Nature’s Fare, IGA, Fresh St Market, Choices, Urban Fare, and Nesters. The production facility is located in Penticton BC and was established in 2016.
“We’re methodically executing on our business plan which includes four separate revenue streams,” states Jim Pakulis CEO of Boosh Food. “Organic growth through opening of new retail stores as well as servicing our existing 400 plus retailers through re-orders, E-commerce through companies like ShopVejii.com in both Canada and the US, selling to US retail stores through our US natural food broker, and successful acquisitions. Pulse Kitchen is our third acquisition since February, and we believe it will be synergistic to our brands in our expanding portfolio. As previously mentioned, we continue to be in discussions with other plant-based acquisition candidates who are looking for access to capital and a corporate infrastructure designed for growth.”
As Jim Pakulis, CEO of Boosh states – Boosh plans to continue evaluating select privately held companies as candidates for potential acquisitions!
Beyond Meat™ Branding & Supply Partnership + Distribution With UNFI
This innovative plant-based company is looking to dominate the plant-based market. And it certainly doesn’t hurt that Boosh (CSE:VEGI) (OTCQB:VGGIF) team has a branding and supply alliance with one of the largest plant-based food companies globally and a distribution deal with one of the largest natural food distributors in North America.
Boosh (CSE:VEGI) (OTCQB:VGGIF) has a branding and supply alliance with Beyond Meat™. Currently, Beyond Meat™ is used in 2 Boosh entrees!
In 2020, the company was accepted by UNFI to list their products through its Canadian division. Though Boosh products are distributed by two independent distribution firms, UNFI is the primary distributor of Boosh’s products. Through this listing, UNFI makes Boosh products available for distribution and sale to grocery retailers in Canada.
What Other Competitive Advantages Can the Company Boast?
- 100% Plant-Based
- Gluten Free
- Prioritizing Less Sodium and Sugar
- Single Serve and Family-sized portions
- Award-Winning Products
- Six Delicious and Nutritionally Balanced Frozen Entrees
- Three Refrigerated Products
- Shelf-Life Stable Vegan Cheese
- Vegan Gluten-Free Pepperoni
IPO and Management
Next, let’s talk about their successful IPO, which took place recently on May 27th, and the company’s shrewd management!
Management believes in being as non-dilutive as possible! Management favors a more conservative capitalization table in which it believes will benefit shareholders and investors. As a result, the company currently has approximately 17 million shares outstanding, an impressive 1,100 retail investors and insider ownership at nearly 28%.
In addition, it’s current market cap is approximately 80% less than its nearest competitor. The numbers frankly speak for themselves.
Boosh has an experienced, seasoned management team with expertise in public markets, as well as operations.
CEO Jim Pakulis has extensive start up experience with emerging publicly traded companies, and Connie Marples has deep knowledge of operating food related businesses. In addition, Jim and Connie have retained key individuals to fit critical roles within the company’s management structure.
Founder, Director & President
Connie is a seasoned entrepreneur and is quickly becoming recognized as an expert in the plant-based food sector in Greater Vancouver. Connie started as a pioneer in the wine bar industry, founding Vancouver-based Vintropolis. Vintropolis was included in Conde Nast’s prestigious “Best New Restaurants in the World List” in 2005.
Connie also launched Okanagan Experience, an Entertainment style fundraising coupon book in Kelowna which was later sold to “Entertainment Book”. As a sales representative, Connie helped launch New York Seltzer, oversaw corporate travel accounts such as the Vancouver Canucks, as well as managed grocery retailers and radio stations. In the fall of 2020, Connie won the 2020 BC Food & Beverage Rising Star Award for her development and expansion of Boosh Food. She has expanded Boosh Food into a nationally recognized plant-food brand in Canada, where Boosh can be found in over 300 major food retail stores and independent grocers.
Jim has over three decades of experience working with public and private entrepreneurial companies in a variety of emerging sectors. He is former founder, CEO and chariman of TransCanna Holdings Inc. (CSE:TCAN), which through his initiative and execution acquired one of the largest vertically integrated cannabis-focused facilities in California. Jim has been in senior management positions for numerous publicly traded entities, including CEO and Chairman of General Cannabis, Inc., which from 2010 to 2012 wholly owned WeedMaps.
Mr. Pakulis oversaw the growth of General Cannabis from zero to over $16 million in annual revenue in less than two years. Mr. Pakulis is a skilled leader, negotiator, and consensus builder.
Vice President of Operations
Ali is a seasoned executive with over 25 years of experience in food processing operations. He has a proven track record of exapanding organizations, developing opportunities, and delivering goal-oriented results. His expertise in the food industry includes plant-based products, beverage, dairy, cereals, and snacks. Ali holds a bachelor’s degree in food technology and MBA in managerial leadership. He is currently the president of Wiseop Business Partners (a Vancouver-based leading consulting firm in food processing operations), advisor to Plenty & Grace Food Hub, and Senior Advisor to Boosh Plant-Based Brands, Inc.
Jim has approximately thirty years of experience in the food and grocery industry. His expertise includes in-store retail management, category management and brand management. In May 2014 he founded BrandSeed Marketing Inc., which specializes in assisting growing enterprises in the food industry expand their distribution and store presence. Jim has held positions including Director of Marketing for Tree of Life Canada, Senior Category Manager for Metro Inc., and Senior National Buyer for Hudson’s Bay.
The Bottom Line
Boosh (CSE:VEGI) (OTCQB:VGGIF) has a top-notch strategy. If you are a believer in plant-based foods, we suggest keeping an eye on the company. It’s also hard not to love their management and prudent capitalization strategy.
Plant based foods are a rapidly growing and red-hot sector. Many different companies are sprouting up in the plant-based foods market now, and we are at risk of becoming oversaturated, but Boosh is standing out!
The company has an excellent management team, high-quality products, a large distribution network, and an alliance with Beyond Meat™, arguably the face of plant-based foods!
The potential upside for Boosh is clear with so many competitive edges, from its CEO and president to its established products to its aggressive business strategy, to its unbelievably conservative capital structure with only 16 million shares outstanding!
The plant-based food industry’s momentum is only heating up, and small-cap player Boosh (CSE:VEGI) (OTCQB:VGGIF) looks like it’s on the front lines. It appears well positioned in one of the most plant-based friendly jurisdictions in the world!