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Feel Foods Ltd.

Plant-based Meat Market to Reach $35 Billion in 5 Years – Key Players & Trends (CSE:FEEL) (OTC:FLLLF)

Covid-19 upends the traditional meat supply chain, food giants, and startups alike

Demand for plant-based meats is expected to grow at ~20% per annum until 2027, owing to rising adoption of vegetarian eating habits among fitness aware consumers.

The combination of rising concerns about greenhouse gases produced by the producers in the meat business, in addition to public figure support for animal wellbeing is boosting demand for plant-based meat foodstuffs.

Mission: Transform plant-based food, with no compromises on taste, quality or global impact

We are already witnessing public market acceptance of this dramatic shift in consumer preferences as fast-food junctions such as Subway, Burger King, and MacDonald’s are all introducing new vegetarian meat foodstuffs in order to take advantage of a burgeoning new market.

At the moment, meat is still king. According to CB insights, the global meat market could be worth as much as $2.7 trillion by 2040. Americans consumed a record 225 pounds of red meat and poultry per capital in 2020, up from 167 pounds in 1960, according to the USDA.

The Covid-19 Pandemic Presents Opportunity to the Value-Seeking Investor:

To meeting growing demand for plant-based meats, the industry has evolved into a complex global business involving farms, feedlots and processing & storage centers. Just four producers – Tyson Foods, JBs, Cargill and National Beef – had controlled more than two-thirds of the market for US beef processing.

However, as Covid-19 spread across the globe, massive changes lay ahead.

Featured Info Portable | Feel Foods Ltd.

By contrast, startups and established companies focusing on plant-based protein – such as FEEL Foods Ltd. – have continued to grow revenue and operations while securing millions in funding amid the pandemic.

“Demand for vegan meat has soared, with retail sales of plant-based meat alternatives reaching $7 billion in 2020 – an increase of 27% from 2019”
— Source: CB Insights

The supply chain for meat alternatives is being dramatically altered as “clean meat” labs take the place of farms, feedlots and slaughterhouses.

Covid-19 will accelerate the shift to meatless alternatives

During the beginning of the coronavirus pandemic, shortages of meat caused shuttered plants, resulting in price increases and a growing number of sick workers.

These conditions contributed to the availability of new opportunities for plant-based companies.

With traditional meat distribution channels disrupted, restaurants, schools and other facilities were forced to close, creating a negative feedback loop of declining output, rising prices, and fewer options for consumers. At this moment, plant-based meat alternatives began to see a lift.

“WASHINGTON — A primary motivator is health, but also ethics around caring for the environment and animal welfare. But there is a bigger, more over-arching need for this.” — Karen Job, Food & Drink Business, 5/19/21


Feel Foots Ltd. is an agri-services company aimed at providing turnkey services to makers, bakers and growers. Feel Foods is in the process of building out a commercial commissary kitchen that will be available to on-site growers as well as local makers, bakers and growers producing small batch artisanal food products

The plant-based meat industry saw sales surge ~250% in the 9 weeks ended May 2, 2020. This growth highlights the opportunity that plant-based meat alternatives companies like FEEL Foods Ltd. have gained during the pandemic.

FEEL Foods Ltd. stands to profit from this opening in the market, with plant-based products already in production and sold across the globe – from plant-based chicken tenders, chicken nuggets, and chicken patties, to plant-based burgers.

Having already established product-market fit with an existing plant-based product line, FEEL Foods is well positioned to capitalized on its product success by building out a plant-based marketplace for food kits and delivery – this venture is called Plenty-Full Food Services.

The Plenty-Full marketplace leverages the growing trend of fewer and fewer people cooking their own meals and instead finding new ways to have their daily meals prepared and delivered.

Featured Info Work | Feel Foods Ltd.

FEEL Foods Ltd.’s marketplace will provide a one-stop shop for locally-owned and operated plant-based food growers to design, develop, produce, distribute and sell a variety of plant-based meat and other food alternatives.

Featured Info Food | Feel Foods Ltd.

Americans have come to realize that eating a plant-based diet improves the health of your gut so you are better able to absorb the nutrients from food that support your immune system and reduce inflammation. Fiber can lower cholesterol and stabilize blood sugar and it’s great for good bowel management.

Company Analysis & Recent Corporate Development

Product Overview:
The company currently offers four products, with expansion into several new verticals on the way.

Featured Info Food | Feel Foods Ltd.

Management Team Overview:
The FEEL Foods Ltd. team is led by a seasoned and experienced technology professional, Robert Nygren. Natasha Sever services CFO & Director, with over ten years of experience in senior finance roles covering the consumers goods, technology and retail industries.

Corporate Development:
On August 19, 2021, FEEL Foods Ltd. announced the company has entered into an asset purchase agreement with Canpac Investments Corp for the sale of its Langley 5.5 acre greenhouse lands.

The structure of the deal will allow Canpac to purchase the property for $1.5 million in addition to assuming the Company’s current debt and long-term liabilities.

Earlier this week, Robert Nygren, CEO of FEEL Foods, stated:[2].

“The sale of the Langley greenhouse project, which has been leased, and the assignment of approximately $1.0 million in company liabilities to Canpac will free FEEL to focus its time, attention and capital on its growing agri-holdings and plant-based foods business”
-Robert Nygren, CEO of FEEL

The combination of the company’s recent divestment of greenhouse lands and strategic pivot into the plant-based marketplace business will allow FEEL to service its growing base of customers demanding plant-based meat alternatives.

“That’s our mission. That transformation is inevitable” -Pat Brown (CEO Impossible Foods)

Featured Info Pat Brown | Feel Foods Ltd.

“This is why I think people are increasingly aware plant-based products are going to completely replace animal-based products in the food world within the next 15 years.”

Competitive Analysis:
The FEEL Foods Ltd. team is led by a seasoned and experienced technology professional, Robert Nygren. Natasha Sever services CFO & Director, with over ten years of experience in senior finance roles covering the consumers goods, technology and retail industries.

FEEL Foods Ltd.’s chief competitors, Beyond Meat and Impossible Foods, have developed technology to engineer meat in labs. These are publicly traded companies who have established the market for plant-based meats is huge.

Beyond Meat began offering direct-to-consumer (D2C) sales in August 2020, while announcing partnerships with Yum! Brands and McDonald’s in 2021.

However, despite these inroads, Beyond Meat has suffered some high-profile failures in certain markets, with Dunkin Donuts’ discontinuing sales of Beyond Sausage products at franchises nationwide in June 2021 due to disappointing sales.

Impossible Foods has also gained traction and commercial market acceptance, as their products can be found at chains like Burger King, Qdoba, White Castle and Red Robin

Impossible Foods and Beyond Meat have chosen partnership-based Go-To-Market (GTM) strategies while FEEL Foods Ltd. is selling directly to consumers and building a marketplace for food kits and delivery


Impossible Foods is also investing in efforts to reposition itself compared to other plant-based alternatives companies by pushing a large ad campaign to differentiate the taste and quality of its products relative to peers. This messaging is meant to appeal to consumer who may be reluctant to try plant-based meat alternatives.

Both Impossible Foods and FEEL Foods Ltd. are looking to capitalize on consumers who are starting to evaluate their own choices and whether or not they want to continue to buy meat.

Industry Analysis

FEEL Foods Ltd. is currently targeting multiple multi-billion dollar industries as development opportunities in addition to its main target market of plant-based meats. Below is a snapshot of new adjacent markets that the company plans to expand into with significant research and development spend currently being deployed to build out FEEL Foods’ product portfolio.

Featured Info Market Size | Feel Foods Ltd.

Beyond Covid-19, there are several macro-level reasons for the shift toward a more meatless future. While forces such as urbanization and a rising global middle class have lead to greater meat consumption, a surge in the world’s population is leading to a massive increase in food production. Canadian-based FEEL Foods Ltd. is among those who are driving this growth in meatless foodstuff production.

This increasing demand is creating challenges for feeding future generations. Alternative protein sources are capable of reducing the negative environmental impact associated with meat production, as livestock is a major contributor to greenhouse gas emissions.

Additionally, reducing livestock could free up global cropland, decrease soil erosion, and relieve pressure on the world’s water supply.

As a result, the U.S. per-capita meat consumption is expected to decline in the coming years.

Featured Info Vegetable Per-Capita | Feel Foods Ltd.

Financial Analysis

Featured Info Financial Analysis | Feel Foods Ltd.

The shift in the FEEL Foods Ltd. business model from D2C to the marketplace model allows the company to operate on a less capital-intensive basis. The company no longer needs to hold massive amounts of cash on hand in order to stock inventory and fulfill a growing base of demand.

The marketplace model provides a steady stream of cash flows that aligns the revenue model on the percentage of transactions, without having to hold massive credit risk associated with facilities and greenhouse acres.


The downsizing of the current balance sheet means FEEL Foods Ltd. will be more nimble to pursue research & development opportunities in order to target the plant-based pet foods and plant-based candy markets.

Comps Analysis

Featured Info Market Value | Feel Foods Ltd.

At the current valuation of $7.2 million, FEEL Foods Ltd. is 15% undervalued relative to comparable companies peer set in publicly traded markets.

This presents a fantastic opportunity for the value-minded investor to realize investment returns before the company executes on its new business model and grows revenue.

Given the size of the markets that FEEL Foods is targeting, the company needs to capture just 1% of its target markets in order to realize a $1.5 billion valuation.

Featured Info Food valuation | Feel Foods Ltd.

Investors who make the right moves quickly stand to make fortunes

What to do now…

We recommend looking into this investment opportunity immediately given the size of trading inflows into the name. Given the low average daily volume of trades in FEEL Foods, large market orders can meaningfully move the price upwards, impacting the returns on capital you would generate from an investment.

Start your due diligence with a visit to the company website (address below). While on site, be sure to evaluate the brands on offer and why plant-based is an important consideration for health, diet and global greenhouse gas emissions.

Also, go to your broker or financial website to put FEEL Foods Ltd. on your active watchlist. You may even consider getting some skin in the game early, while share prices are trading under one dollar and the upside potential is the greatest. Get started now!

For up-to-the-minute news and to access FEEL Foods Ltd. Brand and Products, go to:

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding Feel Foods Ltd.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Feel Foods Ltd.’s industry; (b) market opportunity; (c) Feel Foods Ltd.’s business plans and strategies; (d) services that Feel Foods Ltd. intends to offer; (e) Feel Foods Ltd.’s milestone projections and targets; (f) Feel Foods Ltd.’s expectations regarding receipt of approval for regulatory applications; (g) Feel Foods Ltd.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Feel Foods Ltd.’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Feel Foods Ltd.’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Feel Foods Ltd.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Feel Foods Ltd.’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) Feel Foods Ltd.’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance, or achievements of Feel Foods Ltd. to be materially different from any future plans, intentions, activities, results, performance, or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Feel Foods Ltd.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Feel Foods Ltd.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Feel Foods Ltd.’s business operations (e) Feel Foods Ltd. may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, Feel Foods Ltd. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Feel Foods Ltd. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency, or completeness of the information in this document. Neither Feel Foods Ltd. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Feel Foods Ltd. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Feel Foods Ltd. or such entities and are not necessarily indicative of future performance of Feel Foods Ltd. or such entities.

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