– Jeremy, thank you for having me.
– Now, I’m excited about this. And just to give the audience a little bit of context, we’re talking about mental health. Now, I know personally, I’ve dealt with this, with family, all kinds of– I think everybody has somebody that we’ve been affected by mental health, specifically in terms of corona. If you could for the audience just break down what the company is here.
– Yeah, so actually, often, we get bucketed in the space of the vast array of mental wellness apps and you can probably name some of them in the meditation space or some that allow you to connect with a digital online therapist. And we’re very, very different from all of these. What we’re really doing is we’re using a scientific-based approach using technological advancements in AI to collect data through a variety of different methods. Through the Nuro app, which is available on the Store today and through data that we’re collecting from wearable devices and using all that data and using AI to start really understanding the underlying biology of the brain.
And that’s really, really important to get to the root of the problem rather than sort of addressing the problem after you’re feeling stressed or anxious or depressed. We’re trying to identify, how do you intervene early based on what the data that we’re collecting is actually allowing you to visualize.
– Yeah. One of the differentiators here that I want to kind of talk a little bit about is because if you think about comparables, there is some successful apps out there, Calm for instance, things like this BetterHelp, where you can get a therapist. This isn’t what you guys are going after, and I really want to break down this 4-by-4 approach, this movement, brain, nutrition, and recovery. How is it– you’re shifting the awareness here and it feels like it’s a completely different app in its own space.
– Yeah so if you think about coming out of pandemic, people have started turning their attention towards mental wellness. And we all understand the importance of physical fitness and nutrition but not a lot of people understand how do you keep your brain healthy? So through years of research in clinics, it’s been shown that the best way to get blood flow to your brain is through eye movement exercises, and we’re bringing those activities into routines that you can do on a daily basis.
So there are other things that are important for brain health. So nutrition, making sure you’ve got the right glucose levels, making sure that you’re eating correctly, making sure you’re activating your neurological networks. So these fundamental methodologies that we’ve developed or have been developed by Dan, who is our founder, Daniel Gallucci, he’s a functional neurologist based out of Toronto. And what we’ve done is we’ve built this 4-by-4 methodology, which is focused around movement, nutrition, brain, being a brain-training exercises, recovery being making sure that you’re sleeping correctly and monitoring those things.
Monitoring those things through the devices that people are beginning to wear that are tracking things like heart rate variability, resting heart rate, movement, data, sleeping, sleep cycles as well. All of that’s important to ingest on a regular basis to start making some level of assessment and then, over time, giving you highly personalized program based on what the data is actually allowing us to visualize and areas of concern that might be identified as well, where you might fit on a stress curve, what you can actually do about it based on those indicators.
And then, we’re going actually deeper in technology. So we’re integrating things like Apple Health and Google Fit, which is from wearable devices, but we’re also looking or testing right now technologies like facial capture. And facial capture, while you’re doing these exercises on a screen can start detecting manual eye movements and inflammation points of your face and then, how your head’s tracking.
And then, leveraging the power of the iPhone and things like gyroscope. All of these collectively is almost like duplicating what a neurologist would do in clinic, where he’d ask you a bunch of intake questions and then see how you’re off balance, how your eyes are tracking. All those kinds of things, which are early indicators of things like anxiety. And we’re using those to make this level of assessment. And it’s kind of incredible we are designing the future of health care here.
– Yeah. It’s fascinating. And you’re allowing people to have an entry point as opposed to being blocked by a clinic, going into this, there’s some accessibility here for folks. I imagine with this data because it is AI-driven, that it’s almost just the beginning here. I’m sure it’s getting smarter and smarter. How powerful and how valuable is this data?
– I mean, the data is going to be incredibly valuable. First of all, for an individual to be able to understand more of how, as I mentioned earlier, how can they intervene early when identifying certain areas of concerns. And I actually like to describe what we’re building here as a platform rather than an app. There is the newer app, which is available, but the platform itself is going to allow us to ingest vast amounts of data from different biomarkers.
So where we’re collecting, where we device data and some facial capture information right now, we’re opening the platform up to allow us to ingest things like genetics data from things like 23andMe and ancestry.com, blood biomarker data. Right now, we’re focusing on brain health but obviously, we can suck in blood out of other kind of interesting information from other types of blood tests. MRI data. Well, right now, if you’ve had an MRI, any kind of brain imaging data, we can suck into the platform.
We’re also looking at advanced brain imaging as well, which will start allowing us to start looking at which areas of your brain, which neural networks are being activated so we can start monitoring things like creative centers, long-term memory, working memory, perception. All of these things start creating some incredible foundation that shows you what your baseline is and then, what you can start doing to improve those different areas to get mental focus, mental clarity, and really get that mental advantage.
So it’s not just around identifying areas of concern but how do we keep our brain healthy because it’s so important for so many other physical factors. But also, how does it allow us to get that mental advantage in anything that we’re doing.
– Yeah. And it’s been a quick success so far. I mean, you guys obviously have cash in the bank, the management team is extremely strong, and there’s also a huge brand recognition here. I mean, it’s been announced that Michael Phelps sits as an advisor with the company, in addition to that, Nick Jonas. We see these celebrities flocking to the company. Well, talk about the opportunity in the future here.
– Yeah, so we’ve got an incredible group of people involved in the company from advisors from the medical and scientific community, from some very senior executives at large corporations, and then, some of the folks that you mentioned are all really excited to get involved because it really comes down to where– there is this deep stigmatization of mental health right now but we’re getting to the root of the problem. And that’s where people like Michael Phelps and Nick Jonas and even James van Riemsdyk, the NHL star, all liking what we’re doing from a perspective that we’re putting this powerful tool in people’s hands and making it available for free.
So we’re democratizing solutions in the mental health space at a time when people need to understand more around what’s really, really going on and what they can do to alleviate the future things that they might be facing. So it’s been amazing to get people like Michael Phelps involved, who has been a great advisor. Going through his professional career, he often says that he had the best physical fitness and trainers and nutritionist in the world but when it came to mental health, he was just asked to Google a local therapist. And that was the extent of support that he was getting.
And now, with tools like with Nuro, it really helps people to understand what they need to be doing to keep their brain healthy on that daily basis and really integrating it into the daily routine. And I think that’s what we’re really providing is a way for people to understand more around their overall health by using a brain-based approach first.
– Yeah. Yeah, I know it’s fascinating Ranj. And from the investment community whom are our followers, let’s talk a little bit. Obviously, we can’t give anything away. But over the next six months, where can we expect to see you guys build this company? Where is it going?
– So where we’re going with this is kind of incredible. And I mentioned that we’re powered by technological advancements in AI, and it was really important for us to create that foundation. And recently, the AI company that we’ve been working with, is a company called Netro Mark. We acquired the company, and this was announced a few weeks ago. So Netro Mark has been traditionally working with the pharmaceutical industry on de-risking clinical trials. And 90% of clinical trials fail because the White population groups weren’t selected or the placebo groups weren’t selected for those trials.
And we’re using Netro Mark not only to power the Nuro app but where this takes us is going to be incredible. The more data that we’re collecting that feeds the machine and the machine learning that is the foundation of the Nuro app, it allows us to start thinking about opportunities for really taking an ownership stake and growing our IP portfolio in the next wave of precision medical solutions. And that’s where we start– we’re taking the data that we collect from the Nuro app to really help individuals but to start identifying trends in some populations, to start looking at the huge opportunity for precision therapeutics, precision medicine.
And that’s where the Nuro app is going to be really, really incredible from ingesting data but then, giving people options from digital therapeutics and will partner with other companies as well. And also, looking at what precision medical solutions will fit for an individual because one size doesn’t fit all. And if we need to take an ownership stake there as well, we’re beginning to start pursuing opportunities in that space as well.
– Yeah, fascinating and an extreme, extreme path of a runway here for growth. I think it’s just the beginning for this company, and it’s a great entry point to be honest. I appreciate the time. Ranj Bath, the CEO of Nurosene. Again, that company trades in the CSE under the ticker symbol MEND. Ranj, I hope to have you on continued success. This is fascinating.
– Jeremy, thank you.
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